**
I started my career as
a junior copywriter at TBWA.
Made a historical amount of mistakes,
also won a Gold Lion in Cannes.
In 2009, I teamed up with Emilio de Haan.
We had fun as Creative Directors at FHV/BBDO and INDIE Amsterdam.
And won exactly one hundred awards for clients like Hi KPN,
Tele2 and YoungCapital.
In 2018 we founded HERC, together with Niels Heimens.
The agency was named after the godfather of hip-hop, DJ Kool Herc,
who graciously approved it, in exchange
for a fistful of cash.
It was HERC's mission to make advertising less corny and more inclusive.
We've shaken things up with work for G-Star RAW, Tony’s Chocolonely
and A$AP Ferg x Redline.
In 2021 we assured ourselves of a louder voice and a bigger scale, by joining ACE,
a family of leading agencies.
In 2023 I became the ECD of ACE.
**
HERC x DJ KOOL HERC, THE BRONX, NEW YORK